Privacy Policy

Assessment information. When you complete the financing readiness assessment, we collect the business and contact details you provide, including business name, industry, entity type, state, time in business, revenue range, credit range, requested funding amount, intended use of funds, timeline, document availability, and your name, email address, and phone number.

Account information. If you create or we create an account on your behalf, we collect your login credentials and any saved scenarios, comparisons, or preferences associated with that account.

Device and usage information. We automatically collect information about your device and how you interact with the Services, such as IP address, browser type, operating system, referring URL, pages visited, and dates/times of access. We may use cookies and similar technologies for this purpose.

Site measurement. To keep the site secure, guard against abuse, and understand which pages and guides are useful, we record page views and a small set of actions (starting or finishing an assessment, opening a report, clicking a call to action) along with the internet (IP) address of the request, your approximate location at city, region, and country level, the page address, any campaign tags in the link you followed, and a random identifier stored in your browser. This measurement does not include your name or email address unless you submit them through our form, and we honor browser "Do Not Track" settings for it. We delete IP addresses and approximate location after 90 days; only anonymous counts are kept after that. If you submit an assessment, the IP address and approximate location of that submission are stored with your inquiry, along with the pages you viewed beforehand, and are deleted on the same 90-day schedule.

Third-party analytics and session recording. On our public pages we also use third-party tracking tools. These may create a device "fingerprint" from your browser and device characteristics to recognise return visits, and may record a playback of your on-screen activity (pages, clicks, and scrolling) to help us improve the site. Text you type into form fields is masked in those recordings, and fields marked sensitive are excluded. We do not use these tools on account pages or our internal team area.

Attribution information. With your consent where required, we collect campaign identifiers such as UTM parameters, click IDs, landing page path, and referrer to understand how visitors find FundPath and to improve our marketing.

What we do not collect through the assessment. We do not collect Social Security numbers, bank account numbers, credit card numbers, or full financial statements through the assessment tool.

Generate your report. We use the information you provide to produce your preliminary financing readiness report, including product matches, readiness review, document checklist, and lender questions.

Create and manage your account. If you provide your name, email, and phone number to receive your report, we may create an account for you so you can access, save, and compare scenarios without re-entering the same information.

Communicate with you. With your consent, we use your contact information to respond to inquiries, send your report, follow up about financing options, and provide account-related notices.

Improve the Services. We analyze usage and attribution data to improve the assessment, matching logic, user experience, and marketing effectiveness.

Legal and security. We may use your information to comply with applicable laws, prevent fraud, enforce our Terms of Service, and protect the rights, property, or safety of FundPath, Nurturely+, our users, or others.

Financing partners. With your consent, we may share your assessment information with lenders, brokers, funding advisors, and other financing partners so they can evaluate your request and contact you with options.

Service providers. We use trusted third-party providers for hosting, analytics, email delivery, SMS delivery, customer support, and other business operations. These providers are contractually obligated to use your information only as needed to perform services for us.

Legal requirements. We may disclose information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, safety, or property.

Business transfers. If FundPath or Nurturely+ is involved in a merger, acquisition, sale of assets, or dissolution, your information may be transferred as part of that transaction.

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal information; to receive a copy of your data in a portable format; to object to certain processing; and to withdraw consent where processing is based on consent.

To exercise these rights, contact us at hi@nurturely.io or call 989-439-0177. We will respond within the time required by applicable law.